The assignment required us to interview people who we didn't know in order to gain honest results, therefore I decided to visit a flat within my halls of residence, and ask a member of staff at my work who I hadn't worked with before. This resulted in 3 girls and 1 boy being interviewed.
The Results:
- Products they had bought recently had all been purchased in store. They all said that they hadn't seen the items advertised previously and that the decision had been made on the day.
- All the girls said that other people buy clothes for them, and that they often rely on either friends or family whilst out shopping. The boy said no to both questions as he prefers to make his own purchases.
- The 4 participants all watch soaps or series such as Hollyoaks/ Shameless. They girls all mentioned they used facebook, whilst the boy said he regularly visits Ebay.
- When asked what magazines they buy I received a different answer from each person: reveal/ NME/ Dont (relies on mags from friends)/ Nuts and Zoo (the boy!)
- Knowledge about fashion trends comes from magazines for 2 of the girls. However the girls said they wouldn't buy an item in a mag whilst the boy said he would if he could afford it (relating to gadgets more then clothes).
- All the girls said they had become more aware of health issues through magazines. 1 member also commented that magazines can have a negative effect on body image.
- Finally I asked how often do you purchase magazines? 2 participants said they didn't and only read friend's copies. Whilst the other 2 said they bought them every couple of weeks, but not religiously.
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