Wednesday, 23 March 2011

Have your say!

I have been watching a lot of TV the last couple of days and have seen a few adverts that caught my eye. One being the BT advert and the second an advert for Stella Artois. Two very different products but both adverts are asking for public participation.

You may have seen the series of BT adverts featuring Adam and Jane, BT has taken us through different stages of their lives from moving in together to getting engaged. 'On Saturday 23rd April, Adam and Jane, the BT couple who have been on our screens since 2005, will finally wed. But with Jane busy with the new baby, it’s your chance to help plan the Big Day.'

The latest advert asks for the public to play a part in making decisions for the wedding. By going onto a facebook page, set up by BT, you can have your say. 'There are several important decisions Jane needs to make about her big day. All you have to do is check out the dresses, songs and wedding cars that have made Jane’s shortlist, and then make your selections to help shape the best day of her life.'

Whilst watching channel 4 last night an advert for Stella Artois came on. Showing a female actress practicing her lines whilst waiting for her co star, only to discover the director doesn't have a leading man. The advert then asks the public to apply to be the actresses co star by applying online.

'Star in the movie biopic of Jacques d'Azur - and take it to Cannes Film Festival like a true Riviera movie star. Competition closes 31st March 2011.

Audition online, get your fans to vote for you, and win. D'accord?

Stella Artois are looking for someone capable of filling his brogues, with audition entries being accepted from the 1st to the 31st March. If you submit the winning audition expect to be flown to Cannes, stay in Jacques' suite at the Carlton hotel and dine at his favourite restaurants. You'll get the red carpet treatment at exclusive after parties including a star studded gathering at Chez Jacques', Stella Artois' luxury, invitation-only lounge at an exclusive beachfront property in Cannes.

You'll also have the chance to take the lead role in the short film which will be premiering at Cannes Film Festival and be screening on Film4 putting you well on the way to following in Jacques's famous footsteps.'

I really like the idea of the public having 'their' say or even getting to star in an advert themselves. This create a unique promotion, which some members of the public will get excited about. And no doubt it will lead to greater brand awareness. Clever Advertising!

No comments:

Post a Comment