So after a stressful weekend I have finally completed my mood boards for Kate's Potions (thank god!) I have decided to keep the name 'Kate's Potions' so have therefore created a bottle and logo design that compliments this. The brand logo has been developed from a potion bottle label, using a similar shape and layout of type. I have also decided to use packaging that is shaped like a potion bottle so that it is appealing to children. Finally I have developed fruit characters which will be used as the main surface graphics, these will hopefully create a balance for parents and children.
Lets hope I get some constructive criticism, so that I can develop a successful identity.
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