On Friday we had a guest speaker; Emma Murphy from the Glasgow-based design consultancy Graven Images. Her lecture was split into two parts, the first of which really interested me. Emma spoke about her job at Graven Images as well as giving us a detailed insight into the work they have completed. Graven Images works for a range of clients, big and small, and it is clear that they are capable of producing excellent results.
Emma's slides contained a lot of photographs which I thought was really helpful as it gave us the opportunity to see the end results of several projects. Many of the examples we were shown were office or hotel design, in these cases we were shown before and after photos to see how much had been achieved.
Emma also spoke about a collaborative project where all departments at Graven Images came together to work on the design identity of 'Ketchup.' They were required to produce a logotype, signage, menu, packaging and the interior design throughout. It was interesting to hear how graphic designers would work together with interior designers to help develop the overall design. Working together and being able to communicate effectively was essential so that all elements of the design worked together and flowed.
I think I would really like the opportunity to work on projects such as this. I like the idea of being involved in the overall concept rather than only getting to work on one section. Bringing together different areas of expertise, I think, could result in some innovative design.
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