One Week Down

So week one has been and gone already, which means that I only have two weeks left to work on my first design brief . Our first assignment requires us to 'reinvigorate the High Street by choosing a product or service to brand.'

The class has been split into teams of three so that we all get to experience what it would be like to work on a live project. I think this is a really good idea as teamwork is a prominent feature of the design industry. I have been put in a team with Nick and Kyle, two people that I have never worked on a project with before, so it will be interesting to see how we interact with one and other.

Over the course of the week we have had several meetings and brain storming sessions where we have seen our initial ideas develop into a final solution. In response to the brief we have decided to create a innovative new eating experience on the high street - youdo.

We were all aware that the general public are becoming more concerned with healthy eating and active lifestyles. There are ongoing campaigns by the government and health organizations to eat healthy, exercise more, etc. However with today's busy lifestyle how easy is it to eat healthy on the go? And with all the tempting fast food available what would draw the public into a healthy eating restaurant?

Youdo wants the public to participate in a unique hands on experience, where they not only choose what food they want, they help prepare it!

During the next week we have to decide on a logo for the company as well as starting to develop the extended look and feel of our product and have an idea for the launch programs.

I sense a busy week ahead!